Lottery app

Lotto

Service

UX/UI / Branding

Sector

Gambling

Together with

N/A

Project Overview

Play anywhere, at any time

Playing lotto has never been easier. I was tasked with designing an engaging user interface for a lottery app to be launched in the Malaysian market, where purchasing a paper ticket is still the standard practice. The goal was to create a seamless digital experience that appeals to both traditional lotto players and new users, making it convenient and enjoyable to play lotto on the go.

Micro interaction for the 'play' button

Gradient overlay animation on play button to entice users to play a new game.

Results

Account

Refer a friend

Improving the user experience

I was given an initial prototype outlining the basic functionality of the app, shown in the 'Current' section on the left. Upon review, it became clear that the flow was incomplete and additional screens were needed to create a cohesive user experience. I identified several beneficial functionalities to be added, such as 'refer a friend' and the 'ability to withdraw funds'. The complete wireframes in the middle served as the foundation for designing the app screens.

Brand direction

Inspiration for the brand direction comes from the four lotto balls, which serve as key visuals throughout the brand communication. These four circles form a four-leaf clover, symbolising luck.

Logo design

The wordmark 'lotto' incorporates the brandmark 'clover'.